Join us for an engaging discussion on the role of humor in marketing and how brands can use it to connect with audiences, enhance engagement, and drive results. Our expert panel will explore best practices, real-world examples, and the fine line between funny and risky. Whether you’re crafting witty ad campaigns or looking to add a touch of humor to your brand voice, this event will provide valuable insights and inspiration. Don’t miss out on this lively and insightful conversation!
- Finding the Right Tone – Learn how to balance humor to match your brand voice while resonating with your target audience.
- The Do’s & Don’ts of Funny Marketing – Discover best practices for using humor effectively while avoiding pitfalls that could backfire.
- Success Stories – Explore real-world examples of brands that have successfully leveraged humor in their campaigns.
- Interactive & Engaging Content – Discover how humor can be used across various marketing channels, from social media to traditional advertising.
- Cultural & Contextual Sensitivity – Gain insights into how humor translates across different demographics and markets.
Featured Speakers
Jesse Itzkowitz, Ph.D.Chief Behavioral Scientist
Ipsos NA
Rob McLoughlinFounder and CEO
DCDR
and
MediaLab
Ian MaioVP, Brand Strategy and Marketing
Comscore
Becarren SchultzVice President
Ipsos Creative Excellence