The Power of Humor and Memes in Marketing

On July 30, the ARF Young Pros led an engaging discussion on the role of humor in marketing. Attendees heard how brands can use humor to connect with audiences, enhance engagement, and drive results. Our expert panel explored best practices, real-world success stories, the fine line between funny and risky, and how humor translates across different demographics and markets.

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Featured Speakers

Speaker, Jesse Itzkowitz
Jesse Itzkowitz, Ph.D.Chief Behavioral Scientist
Ipsos Behavioral Science
Speaker, Rob McLoughlin
Rob McLoughlinFounder and CEO
DCDR
and
MediaLab
Speaker, Ian Maio
Ian MaioVP, Brand Strategy and Marketing
Comscore
Speaker, Becarren Schultz
Becarren SchultzVice President
Ipsos Creative Excellence
Speaker, Daniel Kallista
Daniel KallistaManager, Measurement & Insights Team
The New York Times

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Comscore