What Does AI Mean for Advertising Research?

We are starting to see the growing use of artificial intelligence (AI) in advertising from creative development to grunt work to scaling brand safety flags to some research functions. What does the rise of AI mean for job replacement? Reduction of tedium? Reducing costs? Increasing competition? Quality? What research functions are seeing the most innovation in AI?

How will AI change the business model of advertising? And what does this mean for media agencies today? Will generative AI—algorithms (such as ChatGPT) that can be used to create new content, including audio, code, images, text, simulation, and videos—satisfactorily take on the work humans don’t want to do?

Join the ARF for a Town Hall on February 28 to examine these questions. Agency leaders will share how they are utilizing AI in their businesses, such as how to produce content at scale as well as code and analyze it. Hear their predictions about how AI will affect advertising and what this could mean for you.