Webcast: Influencer Marketing: Best Practices to Improve Success

According to the World Federation of Advertisers, 65 percent of marketers will increase their influencer marketing spend in 2019. But for what end? How will the ROI of these dollars be effectively measured?

In this session, members of the Steering Committee of the ARF’s Social Council — Andrew Reid, EVP Data Products, Weber Shandwick; Erick Schwab, Co-founder & Co-CEO, Sylo; Jonathan Farb, Chief Products Officer, ListenFirst Media; and Amy Laine, Market Development & Insights, IBM — shared best practices and essential insights to help  evolve your influencer practice while enabling you to make better data-driven decisions.

Topics included:

• Strategy: Developing short- and long-term approaches
• Creators: Identifying optimal influencer partners for your brand
• Metrics: Determining which ones are needed and how to get them

Featured Speakers

Jon Farb Chief Products Officer,
ListenFirst Media

Andrew Reid EVP, Data Products,
Weber Shandwick

Amy Laine Market Development & Insights,
IBM

Erick Schwab Co-founder & Co-CEO,
Sylo