The Impact of Bodily Autonomy on Brand Marketing: Insights for Marketers

Half of the U.S. has now lost what the UN deems a fundamental human right: bodily autonomy.

As civil liberties continue to be politicized, society is increasingly looking to the private sector as a moral compass. From Black Lives Matter to Voting Rights to Transgender equality and now Roe v. Wade — it has become more of an expectation that brands speak out or fear losing favor with employees and consumers alike.

In this presentation, Mindshare and GroupM unveil new research, examining the sentiments of those most impacted—voices who have been historically marginalized and underrepresented in media and society—by the eroding rights to privacy. The study also finds that advertisers have a growing expectation to be part of the solution and fill the trust gap between consumers, government and media.

All attendees will receive a copy of The Impact of Bodily Autonomy on Brand Marketing.

Register for this one-hour session on February 7 and learn:

• How consumers across different backgrounds feel about bodily autonomy and its erasure, spanning genders, ethnicities, age, and more.
• The role that brands and media platforms have in a post-Roe v. Wade world, and where different groups are turning to get their information and support.
• The larger economic implications when bodily autonomy rights are lost.
• What it means for the future of using “women’s empowerment” in marketing campaigns.