OptiMine provided attendees with real-world findings and success stories from large brands.
Experts detailed how they’ve navigated rapid budget adjustments, huge channel shifts, optimal timing of spend changes and outlined how to remain invested in marketing during budget pressure.
OptiMine also shared insights on key pitfalls to avoid, techniques to exploit and how to adapt during what is likely to be a very bumpy “recovery”.
- Key tips to rapid cycle spend adjustments for agile adaptation & success
- How to stay the financial course on marketing investment
- Strategies for agile approach to marketing measurement
- Insights to drive true change management within the organization
Dr. Robert Cooley, Ph.D.CTO & Chief Data Scientist
Paul DonatoChief Research Officer