Has your marketing measurement adjusted to the “new normal”?Join OptiMine as they provide attendees with real-world findings and success stories from large brands.
Experts will detail how they’ve navigated rapid budget adjustments, huge channel shifts, optimal timing of spend changes and outline how to remain invested in marketing during budget pressure.
OptiMine will also share insights on key pitfalls to avoid, techniques to exploit and how to adapt during what is likely to be a very bumpy “recovery”.
You will learn:
- Key tips to rapid cycle spend adjustments for agile adaptation & success
- How to stay the financial course on marketing investment
- Strategies for agile approach to marketing measurement
- Insights to drive true change management within the organization
Dr. Robert Cooley, Ph.D.CTO & Chief Data Scientist