Leading with Inclusive Insights

Name: Leading with Inclusive Insights
Start: 2022-11-01T12:00:00-04:00
End: 2022-11-01T13:00:00-04:00
Location: Warner Bros. Discovery (30 Hudson Yards)

November 1 @ 12:00 pm - 1:00 pm EDT • New York

On November 1, 2022, the ARF Cultural Effectiveness Council hosted panelists from Alma, General Mills, Ipsos and Vevo to discuss how inclusive research and marketing can help in reaching and communicating to the broader market. Panelists discussed specific campaign success stories that have utilized this approach, the research that was conducted, advice for other brands on leading with inclusive insights, and how to address pushback.

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Featured Speakers

Kimberley McArthur Cultural Engagement Strategist and Multicultural Brand Experience Lead
General Mills

Isaac MizrahiCEO
Alma

Aneessa SteilenVP, Media and Distribution Marketing
Vevo

Janelle JamesSenior Vice President, IUU
Ipsos