L.A. Council: Best Practices in Media Studies – How Researchers Can Learn from Recent Political Polling Challenges

Name: L.A. Council: Best Practices in Media Studies – How Researchers Can Learn from Recent Political Polling Challenges
Start: 2021-01-27T12:00:00-05:00
End: 2021-01-27T13:00:00-05:00
Location: Virtual

January 27 @ 12:00 pm - 1:00 pm EST

While the shortcomings of political polls have been discussed widely, rarely has an industry event focused on issues specific to media use and consumer research.

The first 2021 event presented by the LA Media Research Council will address whether the current discussions about the failures of many polls to accurately predict election outcomes will affect trust in consumer research — specifically, surveys on media use and attitudes.

Join a panel of top experts in media and consumer research to explore what research suppliers are doing to ensure accurate measurements of attitudes and behavior intentions.

We will discuss:

Strategies to achieve representative samples, ensure reliably predictive data and more
Examples from vendors’ studies that tackle critical research issues
The importance of a dialog between vendors and users of research

Walk away with a deeper understanding of how to ensure high quality in research on media use and consumer behavior.

REGISTER NOW