While the shortcomings of political polls have been discussed widely, rarely has an industry event focused on issues specific to media use and consumer research.
The first 2021 event presented by the LA Media Research Council will address whether the current discussions about the failures of many polls to accurately predict election outcomes will affect trust in consumer research — specifically, surveys on media use and attitudes.
Join a panel of top experts in media and consumer research to explore what research suppliers are doing to ensure accurate measurements of attitudes and behavior intentions.
We will discuss:
Walk away with a deeper understanding of how to ensure high quality in research on media use and consumer behavior.