L.A. Council: Best Practices in Media Studies – How Researchers Can Learn from Recent Political Polling Challenges

The first 2021 event presented by the LA Media Research Council addressed whether the current discussions about the failures of many polls to accurately predict election outcomes will affect trust in consumer research — specifically, surveys on media use and attitudes.

A panel of top experts in media and consumer research explored what research suppliers are doing to ensure accurate measurements of attitudes and behavior intentions.

We discussed:

• Strategies to achieve representative samples, ensure reliably predictive data and more
• Examples from vendors’ studies that tackle critical research issues
• The importance of a dialog between vendors and users of research

Attendees walked away with a deeper understanding of how to ensure high quality in research on media use and consumer behavior.

Featured Speakers

Sumi BarrySVP, NBCU Content and Consumer Insights, Entertainment Networks,
NBCU

Risa Becker
SVP Research,
MRI-Simmons

Jon GiegengackPrincipal,
Hub

Leanna WoodSenior Vice President, Global Operations,
National Research Group

Cliff YoungPresident US Public Affairs
Ipsos