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The Untethered Shopper: Technology Unleashes “Bricks & Clicks & Swipes & Voice”

July 19

| Bentonville, AR

In the beginning, there was commerce. Shoppers went to physical stores to buy things. Then there was e-commerce. Shoppers went to their PC’s to research, browse and buy things. Then there was m-commerce. Shoppers tapped on their smartphones to photograph, research, browse and buy things. Now there’s v-commerce. Shoppers stand in their kitchen and say out loud, “Alexa, buy me paper towels.”

How can retailers successfully integrate all these consumer touchpoints to increase conversion and loyalty across bricks & clicks & swipes & voice?


Anderson Coffey Hamilton Keely McCall Robart Tomei

Scott Anderson – Vice President/General Manager, InfoScout
Steve Coffey – Chief Innovation Officer, NPD Group
Aran Hamilton – President & Co-Founder, Vantage Analytics
Louise Keely – EVP, Global Retail Practice Leader, Nielsen
Duncan McCall – CEO & Co-Founder, PlaceIQ
Alison Robart – Director, Client Services, comScore
Robert I. Tomei – President, Consumer & Shopper Marketing, Core Content & Insight Services, IRi

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Hotel Accommodations

hotel-400x16521c Museum Hotel
200 NE A St, Bentonville, AR 72712, USA

The ARF has rooms available for booking accommodation during the event. Rooms will be available until Monday, June 19, 2017.

ARF Rates
Single/Double Occupancy: $219.00

Click Here to Book Your Room »

The guest room rates noted above are quoted exclusively of applicable state and local taxes (which are currently at 10%) or applicable service, or hotel specific fees in effect at the hotel at the time of the meeting.

21C offers valet parking at a minimum cost of $6.00 per day/night, per car, with unlimited in and out privileges.
Should you have any questions concerning accommodations, please contact Suzette Hewitt, Senior Director of Events & Experiences.

NPD Group

IRI LiveRamp Oracle Data Cloud Ensemble IQ

Clear Channel Outdoor Info Scout Kantar Simulmedia




July 19
Event Category:


21c Museum Hotel
200 NE A St
Bentonville, AR 72712 United States