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The Untethered Shopper: Technology Unleashes “Bricks & Clicks & Swipes & Voice”

July 19, 2017

| Bentonville, AR

In the beginning, there was commerce. Shoppers went to physical stores to buy things. Then there was e-commerce. Shoppers went to their PC’s to research, browse and buy things. Then there was m-commerce. Shoppers tapped on their smartphones to photograph, research, browse and buy things. Now there’s v-commerce. Shoppers stand in their kitchen and say out loud, “Alexa, buy me paper towels.”

How can retailers successfully integrate all these consumer touchpoints to increase conversion and loyalty across bricks & clicks & swipes & voice?


Anderson Beier Bacon Carty Chan Curran Hamilton Hansen Hoffstedder Keely Koegel Levi Levin Long Lopez Negrete Mantis McCall Menkes Piccone Pye Robart Stevens Tomei Wendt

Scott Anderson – InfoScout
Joe Beier – Gfk
Chris Bacon – ARF
Stacy Carty – Samsung
Lawrence Chan – CubeIQ
Beth Curran – Oracle Data Cloud
Jim Geoghegan – Media Head
Aran Hamilton – Vantage Analytics
Rich Hansen – Walmart
Brian Hoffstedder – Clorox
Louise Keely – Nielsen
Kathryn Koegel – Criteo
Dan Levi – Clear Channel Outdoor
Larry Levin – IRi
Tony Long – Kimberly-Clark Corp.
Alex Lopez Negrete – Lopez Negrete Communications
Andy Mantis – NPD Group
Duncan McCall – PlaceIQ
Mike Menkes – Analytic Partners
John Piccone – Simulmedia
Stephanie Pye – Kantar MillwardBrown
Alison Robart – comScore
Amy Stevens – Clorox
Robert I. Tomei – IRi
Krista Wendt – Martin’s Supermarkets

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Hotel Accommodations

hotel-400x16521c Museum Hotel
200 NE A St, Bentonville, AR 72712, USA

The ARF has rooms available for booking accommodation during the event. Rooms will be available until Monday, June 19, 2017.

ARF Rates
Single/Double Occupancy: $219.00

Click Here to Book Your Room »

The guest room rates noted above are quoted exclusively of applicable state and local taxes (which are currently at 10%) or applicable service, or hotel specific fees in effect at the hotel at the time of the meeting.

21C offers valet parking at a minimum cost of $6.00 per day/night, per car, with unlimited in and out privileges.
Should you have any questions concerning accommodations, please contact Suzette Hewitt, Senior Director of Events & Experiences.

NPD Group

IRI LiveRamp Oracle Data Cloud Ensemble IQ

Clear Channel Outdoor Info Scout Kantar Simulmedia


July 19, 2017
Event Category:


21c Museum Hotel
200 NE A St
Bentonville, AR 72712 United States