OOH’s spend continues to grow with projections for 2018 reaching nearly $10 Billion* and is proving to be the most effective medium in driving online activity per ad dollar spent compared to television, radio, and print.
Advances in digital signage are expected to accelerate that growth thanks to more impactful, contextually relevant OOH formats, new digital technologies, interactive convergence an better measurability.
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*Source: Zenith as quoted in Advertising Age 2017 Leading National Advertisers Fact Pack