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Maximizing OOH Impact

October 30 • 11:30am2:00pm

OOH’s spend continues to grow with projections for 2018 reaching nearly $10 Billion* and is proving to be the most effective medium in driving online activity per ad dollar spent compared to television, radio, and print.

Advances in digital signage are expected to accelerate that growth thanks to more impactful, contextually relevant OOH formats, new digital technologies, interactive convergence an better measurability.

Are you ready to take advantage of it?

Join us for a two-hour ARF Genius Gem luncheon. Your key takeaways:

  • Leverage OOH to Maximize ROI
  • Boost Creative for Better Branding
  • Use Digital Technology and Mobile Geo-Location to create an interactive and measurable experience

*Source: Zenith as quoted in Advertising Age 2017 Leading National Advertisers Fact Pack

 

SPECIAL EVENT EXPERIENCE: “Your 5 Minutes of Fame in Times Square!”

In addition to our educational meeting, ARF and Clear Channel Outdoor have partnered to bring our attendees a special OOH Experience which will be created at this event and shown on Halloween in Times Square!

Register Now

 


SPONSORS:
Clear Channel Outdoor ESPN

SUPPORTED BY:
  Daily Dooh

ASSOCIATION PARTNER:
dpaa

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Details

Date:
October 30
Time:
11:30am–2:00pm
Event Category: