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Maximizing OOH Impact

October 30, 2017 • 11:30am2:00pm

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OOH’s spend continues to grow with projections for 2018 reaching nearly $10 Billion* and is proving to be the most effective medium in driving online activity per ad dollar spent compared to television, radio, and print.

Advances in digital signage are expected to accelerate that growth thanks to more impactful, contextually relevant OOH formats, new digital technologies, interactive convergence and better measurability.

Are you ready to take advantage of it?

Join us for a two-hour ARF Genius Gem luncheon. Your key takeaways:

  • Leverage OOH to Maximize ROI
  • Boost Creative for Better Branding
  • Use Digital Technology and Mobile Geo-Location to create an interactive and measurable experience

*Source: Zenith as quoted in Advertising Age 2017 Leading National Advertisers Fact Pack

Featured speakers

Proving OOH Works with Mobile Location Data
Andy Stevens
Andy Stevens SVP, Research & Insights, Clear Channel Outdoor

Out of Home – Not Just Billboards
Christian DeBonville
Christian DeBonville Director, ESPN Advertising and Marketing Intelligence, ESPN

Powerful Creative: The National Geographic Photo Ark Campaign
Emma Carrasco Stephen J. Freitas
Emma Carrasco Chief Marketing & Engagement Officer / SVP of Global Strategy, National Geographic Society
Stephen J. Freitas Chief Marketing Officer, OAAA


National Geographic Photo Ark Experience:
The National Geographic Photo Ark interactive experience will be displayed at the ARF luncheon. Take your selfie with one of the amazing animal photos! Plus, OAAA is providing a few select 5″x7″ canvas photos signed by National Geographic photographer, Joel Sartore.  Some lucky OOH attendees will have the opportunity to bring one home.

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Clear Channel Outdoor ESPN

  Daily Dooh




October 30, 2017
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