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Maximizing OOH Impact

October 30 • 11:30am2:00pm

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OOH’s spend continues to grow with projections for 2018 reaching nearly $10 Billion* and is proving to be the most effective medium in driving online activity per ad dollar spent compared to television, radio, and print.

Advances in digital signage are expected to accelerate that growth thanks to more impactful, contextually relevant OOH formats, new digital technologies, interactive convergence an better measurability.

Are you ready to take advantage of it?

Join us for a two-hour ARF Genius Gem luncheon. Your key takeaways:

  • Leverage OOH to Maximize ROI
  • Boost Creative for Better Branding
  • Use Digital Technology and Mobile Geo-Location to create an interactive and measurable experience

*Source: Zenith as quoted in Advertising Age 2017 Leading National Advertisers Fact Pack

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SPONSORS:
Clear Channel Outdoor ESPN

SUPPORTED BY:
  Daily Dooh

ASSOCIATION PARTNER:
dpaa

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Details

Date:
October 30
Time:
11:30am–2:00pm
Event Category: