Insights Studio: Moving Forward in the Cookie-Less Future — How Apple and Google Privacy Changes Impact You

At ARF’s March 24 Insights Studio, OptiMine’s Matt Voda presented an overview about how Google and Apple’s tracking changes are impacting brands and why it matters, how brands should think about future-proofing their advertising measurement in an environment of increased data privacy, and strategies for future success.

On June 3, Matt Voda returned to give an update about the implications for the entire advertising ecosystem — brands, ad networks, publishers and Walled Gardens. Leaders from Novus Media and Spotify joined to delve into what changed with iOS 14.5 in terms of Apple ATT and IDFA; what will replace Apple’s SKAdNetwork, and where it will fall short; and how FLoC will work and what it changes.

Attendees learned about:

  • How Apple and Google privacy initiatives will impact you and your business.
  • How these changes will affect current ad targeting and tracking.
  • The downstream impact to brands and how brands will need to adjust their marketing strategies.
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Speakers

Matt Voda
Matt VodaCEO
OptiMine
Matthew Bogusz
Matt BoguszVP & Managing Director, Digital
Novus Media
Nik Hengel
Nik HengelDirector Marketing Sciences
Novus Media
Carla Ogletree
Carla OgletreePodcast Research Manager, Partner Insights
Spotify

BY:

  • Optimine