At ARF’s March 24 Insights Studio, OptiMine’s Matt Voda presented an overview about how Google and Apple’s tracking changes are impacting brands and why it matters, how brands should think about future-proofing their advertising measurement in an environment of increased data privacy, and strategies for future success.
On June 3, Matt Voda returned to give an update about the implications for the entire advertising ecosystem — brands, ad networks, publishers and Walled Gardens. Leaders from Novus Media and Spotify joined to delve into what changed with iOS 14.5 in terms of Apple ATT and IDFA; what will replace Apple’s SKAdNetwork, and where it will fall short; and how FLoC will work and what it changes.
Attendees learned about: