To boost business outcomes, brands understand that influencing and amplifying conversations is key. Yet quantifying the value of paid media to drive incremental conversation can prove challenging.
In this one-hour focused Insights Studio, two analytics leaders from Twitter will share how they developed a way for brands to analyze conversational patterns. They will also share a brand equity study that Twitter performed on itself, and the business outcomes.
Hear how Mondelēz International utilizes conversation to further understand campaign effectiveness.
This event will show marketers, and their agencies, how to optimize their paid strategy and generate the kind of conversation that leads to positive results for their brand.
Learn about the nuances of conversation to influence brand conversation and maximize business outcomes. Hear the latest insights on how marketers can boost the impact of conversation on their brands.