To boost business outcomes, brands understand that influencing and amplifying conversations is key. Yet quantifying the value of paid media to drive incremental conversation can prove challenging.
In this one-hour focused Insights Studio, two analytics leaders from Twitter shared how they developed a way for brands to analyze conversational patterns. They also discussed a brand equity study that Twitter performed on itself, and the business outcomes.
Hear how Mondelēz International described how they utilize conversation to further understand campaign effectiveness.
This event will showed marketers, and their agencies, how to optimize their paid strategy and generate the kind of conversation that leads to positive results for their brand.
Attendees learned about the nuances of conversation to influence brand conversation and maximize business outcomes, and the latest insights on how marketers can boost the impact of conversation on their brands.