A global lineup of speakers from the U.S. and Australia presented their research featured in the most recent Journal of Advertising Research. They shared their latest insights on TV ad effectiveness, radio advertising avoidance, creative strategies for 6-second ads and insights into ad sharing from facial coding analysis.
This ARF Insights Studio offered empirical, peer-reviewed research by collaborations of academic and industry experts, offering actionable, hands-on insight.
The event provided:
- Actionable, creative strategies for making 6-second online video ads more effective
- A new benchmark for gauging radio ad avoidance behaviors
- Evidence of television’s continued effectiveness historically through today, and a proposed new measure to account for fragmenting audiences
- Findings from a deep dive into artificial intelligence—insights into ad sharing using facial coding analysis
Speakers & Panelists
Colin CampbellAssociate Editor, JAR & Assistant Professor of Marketing,
University of San Diego
Douglas CrangSenior Director of Research,
MSW Research
Frank FindleyExecutive Director,
Marketing Accountability Standards Board (MASB)
Daniel McDuffPrincipal Researcher,
Microsoft Research
Aaron MichelonSenior Marketing Scientist,
Ehrenberg-Bass Institute for Marketing Science, University of South Australia
David StewartPresident’s Professor of Marketing and Business Law,
Loyola Marymount University and a founding director and chair of MASB
Steven BellmanMediaScience Research Professor,
Ehrenberg-Bass Institute for Marketing Science, University of South Australia
Jonah BergerMarketing Professor,
Wharton School, University of Pennsylvania
Paul DonatoChief Research Officer,
ARF