Proving the Power of Faster MMM: New Research & Real-World Brand Stories

Join us on February 25 as leading authorities from OptiMine share new research examining why marketing mix model (MMM) refresh cadence matters more than many brands realize. Discover the latest insights from OptiMine’s Model Refresh Cadence project, examining how model degradation occurs over time and how refresh frequency impacts reliability and decision-making. Hear real-world case studies based on brands that have successfully moved to faster refresh cycles, highlighting what changed operationally and what improved as a result.

Attendees will leave with a clearer understanding of how often models should be refreshed, the risks of slow cadences, and best practices for evolving toward more agile measurement.

Key takeaways:

• What OptiMine’s Model Refresh Cadence research reveals — clear, data-backed insights on how refresh timing impacts MMM performance
• Why MMM accuracy declines over time — how and when model reliability meaningfully drops as conditions change
• What brands learned by accelerating their refresh cycles — real-world outcomes and lessons from OptiMine client case studies
• How to improve refresh cadence in practice — practical steps to move toward more timely, reliable MMM insights without straining teams or systems