BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//The ARF - ECPv6.15.19//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:The ARF
X-ORIGINAL-URL:https://thearf.org
X-WR-CALDESC:Events for The ARF
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260225T120000
DTEND;TZID=America/New_York:20260225T125000
DTSTAMP:20260730T182438
CREATED:20251111T125353Z
LAST-MODIFIED:20260227T152606Z
UID:372813-1772020800-1772023800@thearf.org
SUMMARY:Proving the Power of Faster MMM: New Research & Real-World Brand Stories
DESCRIPTION:Proving the Power of Faster MMM: New Research & Real-World Brand Stories\n      February 25 @ 12:00 pm - 12:50 pm EDT | Virtual\n          \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n        \n      \n    \n    \n      \n    + Google Calendar+ Apple Calendar\n    \n\n\nOn February 25\, leading authorities from OptiMine shared new research examining why marketing mix model (MMM) refresh cadence matters more than many brands realize. Attendees heard the latest insights from OptiMine’s Model Refresh Cadence project\, examining how model degradation occurs over time and how refresh frequency impacts reliability and decision-making. Panelists shared real-world case studies based on brands that have successfully moved to faster refresh cycles\, highlighting what changed operationally and what improved as a result. \nACCESS EVENT CONTENT\n\n\nFeatured Speakers\n\n\n\n\nMatt VodaGeneral Manager \nOptiMine\nView Bio\n\n\n\n\n\nKelli Brady Director of Client Success\nOptiMine\nView Bio\n\n\n\n\n\nPaul Donato Chief Research Officer \nARF\nMODERATOR \nView Bio\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nACCESS EVENT CONTENT\n\n\nUpcoming ARF Events\n\nView All Upcoming Events\nUpcoming Conferences\nUpcoming Young Pros\n\n\nInsights Studios\n\nUpcoming Insights Studios\nPast Insights Studios\n\n\nTown Halls\n\nUpcoming Town Halls\nPast Town Halls\n\n\nPast Event Highlights\nSubmit\n\n\nSponsor
URL:https://thearf.org/event/insight-series-february-2026/
LOCATION:Virtual\, NY\, United States
CATEGORIES:10 - Insights Studios,2 - Subject Focused,3 - Industry Vertical
ATTACH;FMTTYPE=image/png:https://thearf.org/wp-content/uploads/2025/07/insight-studio-member-broadcast-160x80-1.png
GEO:40.7127753;-74.0059728
END:VEVENT
END:VCALENDAR