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Increasing Cross-Platform Impact with Out-of-Home

October 25, 2016 • 8:30am11:00am

Sometimes overlooked in cross-platform planning but rarely overlooked by consumers, Out of Home can be a cross-platform multiplier. New technologies and measurements are making it even more targetable and trackable. Learn and discuss how to maximize your use of one of the most “un-blockable” and “un-skippable” parts of the marketing mix.

Speakers
Jasper Snyder – EVP, Research & Innovation: Cross-Platform, The ARF
Elliott Waldron – VP Analytics, Placed
Stephen Freitas – Chief Marketing Officer, Outdoor Advertising Association of America
Luke Madden – Account Director, Partners and Napier
Dan Levi – EVP, Chief Marketing Officer, Clear Channel Outdoor

Location of event: Union League Club
38 E 37th St, New York, NY 10016

Time: 8:3011:00am
 

Agenda
8:30-9:00am
Breakfast & Networking

9:00-9:20am
How Advertising Works
Jasper Snyder, ARF

9:20-9:40am
One to One Measurement for Out of Home Advertising
Elliott Waldron, Placed

9:40-10:00am
Driving Real Engagement in the Digital Ad Fraud Era
Stephen Freitas & Luke Madden, Outdoor Advertising Association of America Partners + Napier

10:00-10:40am
Bringing Digital Insights and Targeting to OOH
Dan Levi, Clear Channel Outdoor

10:40-11:00am
ARF Close & Networking
Jasper Snyder, ARF

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Details

Date:
October 25, 2016
Time:
8:30am–11:00am
Event Category: