This event is exclusive and free for ARF members.

Effective messaging is not just targeted to right person, viewable at the right time and noticed for the first :05 seconds. It engages, captures attention and completes!  Join The ARF on Monday, July 18th at 5:00pm to discuss getting consumers to the finish line with your messaging. In this session, we will review:

  • The foundations of great creative across different media platforms
  • The latest advances in measuring creative.
  • The newest technology, including neuroscience, used to develop and optimize today’s creative.
  • Matthew Trakimas from Twitter and Ace Metrix will highlight best practices that drive views of mobile video. Arming advertisers and researchers with relevant information to develop great creative assets.

5:00–5:20: Welcome & Networking (Beer/Wine/Cheese)
5:20–5:30: Insights from The ARF’s Ground Truth Research
                      Dr. Horst Stipp – EVP, Research & Innovation: Global Research, The ARF
5:30–5:50: What Content Drives Video Completions?
                      Matthew Trakimas – Tech Vertical Research Lead, Twitter
5:50–6:15: What Native Ad Best Practices Drive Purchase Intent?
                      David Iudica – Senior Director, Strategic Insights & Research, Yahoo!
6:15–6:30: Q&A
6:30–7:00: Networking (Beer/Wine/Cheese)

432 Park Avenue South, 4th Floor
New York, NY


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