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Deep Dive Session: Neuro/Creative

July 18, 2016 • 5:00pm7:00pm

| New York, NY

This event is exclusive and free for ARF members.

Effective messaging is not just targeted to right person, viewable at the right time and noticed for the first :05 seconds. It engages, captures attention and completes!  Join The ARF on Monday, July 18th at 5:00pm to discuss getting consumers to the finish line with your messaging. In this session, we will review:

  • The foundations of great creative across different media platforms
  • The latest advances in measuring creative.
  • The newest technology, including neuroscience, used to develop and optimize today’s creative.
  • Matthew Trakimas from Twitter and Ace Metrix will highlight best practices that drive views of mobile video. Arming advertisers and researchers with relevant information to develop great creative assets.

Agenda
5:00–5:20: Welcome & Networking (Beer/Wine/Cheese)
5:20–5:30: Insights from The ARF’s Ground Truth Research
                      Dr. Horst Stipp – EVP, Research & Innovation: Global Research, The ARF
5:30–5:50: What Content Drives Video Completions?
                      Matthew Trakimas – Tech Vertical Research Lead, Twitter
5:50–6:15: What Native Ad Best Practices Drive Purchase Intent?
                      David Iudica – Senior Director, Strategic Insights & Research, Yahoo!
6:15–6:30: Q&A
6:30–7:00: Networking (Beer/Wine/Cheese)
 

Venue
The ARF
432 Park Avenue South, 4th Floor
New York, NY
 

 
 Click Here to Register

Details

Date:
July 18, 2016
Time:
5:00pm–7:00pm
Event Category:

Venue

The ARF
432 Park Ave South
New York, NY 10016 United States
Phone:
212.751.5656