Creative Council: A Happy Hour Peek Inside Grand Ogilvy Winner, “Not a Gun”

In its ground-breaking white paper, the ARF Creative Council identified the importance of a collaborative insights-led process in the development of great creative.

For its second virtual happy hour event, the Council brought the process described in the white paper to life by focusing on one of the most highly-recognized creative campaigns of 2020 – the Grand Ogilvy-winning, “Not A Gun” by the team at Goodby, Silverstein & Partners The campaign highlighted an issue that garnered unprecedented attention in the past year—violence by police officers against unarmed African Americans.

For this event, Council Co-Chair Mark Truss and Ann Green, a member of the Council and Ogilvy Grand Jury judge, interviewed key players in the creation of that campaign, including strategists and researchers as well as the creative executives behind it.

Attendees discussed:

  • Insights on how to create an award-winning ad campaign
  • How research and data contributed to the development of such a powerful ad
  • The role of creativity and research in promoting cultural change
  • How creatives and strategists can work side-by-side with researchers to nurture and inspire great creative
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Speakers

Madison Cameron
Madison CameronStrategy Director,
Terri & Sandy
Rony Castor
Rony CastorAssociate Creative Director,
Goodby, Silverstein & Partners
Ann Green
Ann GreenSVP, Client Partner,
Kantar
Matthew McNamara
Matthew McNamaraCommunication Strategist,
Goodby, Silverstein & Partners
Anthony O'Neill
Anthony O’NeillAssociate Creative Director,
Goodby, Silverstein & Partners
Nancy Parrott
Nancy ParrottQuantitative Strategist,
Goodby, Silverstein & Partners
Glen Singleton
Glenn Eric Singleton Founder & CEO at Courageous Conversation; Partner at Work Wider,
Courageous Conversation
Mark Truss
Mark TrussChief Research Officer,
Wunderman Thompson