For an advertiser, avoiding unsavoury content is clearly important. However, finding the right context for an ad can really boost its impact. If content is king, context is queen.
Learn from your desk and see how MESH Experience used a unique data source based on people’s real-time brand encounters and successfully utilised in ARF Ground Truth Experiments to uncover new insight, Fiona will demonstrate the power of context and build on the learnings from ARFs 2017 original research.
President & Chief Experience Officer, The MESH Experience