Defying Gravity: How Brands Stand the Test of Time

On July 9, the ARF Cognition Council led a discussion on long-term brand strength. Panelists revealed the results of a rare longitudinal analysis of ~160 brands that ranked among the strongest in 2003, where those brands stand two decades later and what we can learn from their journeys. Attendees learned more about the key ingredients and external factors that play a role in sustained brand strength.