ARF Young Pros: Media 101 — A Guide to Buying and Selling

On February 10, 2022, the ARF Young Pros provided a detailed walk-through of the process of buying and selling media—from strategy to the mechanics of buying and the role of the seller.

This event offered a unique, 360-degree perspective of media buying from all strategic angles and discussed the challenges of a successful buy.

Experts with varying perspectives pulled back the curtain of the buying/selling process to provide a grounded, practical examination that spoke to those with an interest in media buying and those whose work is impacted by the practice.