ARF Young Pros Event: Inclusive Innovation: Transformative Insights for a New Era

The business case for Diversity, Equity, and Inclusion is stronger today than ever. Why does DE&I matter? How and where do companies start to make a meaningful change to create an inclusive and inspirational foundation?

Join us on August 17th for a special Young Pros event where VMLY&R speakers will share the latest on how to propel insights to provoke a transformation for more inclusive research and more innovative thinking, including:

• How diversity and inclusivity lead to better work
• Breaking our own personal and organizational biases
• Making the creative process more intentional
• Leveraging research to create with, not for consumers
• Inclusive research toolkit and best practices to push the status quo

Workshop Session – Young Pros will utilize the insights from this session to rethink how each phase of an ad campaign — from media planning to creative development to the in-store experience — can incorporate a DE&I perspective.

Research Studio at VMLY&R is celebrating its 90th anniversary this year. Dubbed the year of transformative insights, VMLY&R has programmed workshops and thought leadership throughout the year to spark new thinking through the rigor of best-in-class market research talent. We believe that real people matter, curiosity counts, and kindness wins.

Network with other Young Pros before and after the event over food and beverages.

Please note: Verification of vaccination card needs to be emailed to vacverify@wpp.com on or before August 15th.