Young Pros

NYC Young Pros Breakfast with Champions with Steve Coffey – Chief Innovation Officer, The NPD Group

ARF Young Pros Breakfast with Champions is an intimate mentoring breakfast for 12 Young Pros and a senior industry leader. Breakfasts take place from 9:00–10:30am and are hosted at the Champion’s office.

Young Pros at the February 23rd event, “You Oughta Know: What Skills Make a Great Media Researcher?” are eligible to enter to win a seat at Steve’s Breakfast. Breakfast will take place at The NPD Group’s NYC office (not the Long Island HQ).


Register for You Oughta Know: What Skills Make a Great Media Researcher?



Steve Coffey’s Bio

NPD’s Chief Innovation Officer, Steve Coffey, is leveraging emerging technology and shifting consumer and retail trends to design and implement research and marketing solutions for the future.

Current focus is NPD’s innovative Checkout Tracking consumer panel, the next generation of consumer purchase behavior tracking. (Download the ReceiptPal app for iOS or android for free.)

An industry veteran devoted to innovation, Steve’s expertise spans both marketing and media research methods, information product innovation, product management, analytics, operations, and client management. He launched the industry’s first in-home scanning panel now known as HomeScan, he developed the first and leading internet audience ratings business in the late 1990’s under the Media Metrix brand, and more recently is launching the twin Checkout Tracking businesses – consumer purchase tracking services based on paper on e-receipts.

In addition to The NPD Group, Steve has held posts at Media Metrix, Nielsen Media Research, Nielsen Marketing Research, and The Pillsbury Company.  He is past director and board chairman of the Advertising Research Foundation.

Steve is a public speaker and lecturer (Columbia University and City College of New York, on consumer insights), published author on research methodology, and a named inventor on multiple international research methods patents.  In addition to the Advertising Research Foundation, he is a member of the Market Research Club and ESOMAR global research organization.  He is on the editorial board of the Journal of Interactive Advertising and the Journal of Advertising Research.



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