The market research industry, along with everyone around the globe, is trying to come to terms with the Coronavirus (COVID-19), a fast-breaking and scary event. Some of the best analysis and predictions — including scenario planning structures and budgeting — have been shared in an online forum known as The Wonks List. The ARF feels strongly that more should be in the know, which is why we are bottling some of this lightning into a virtual town hall.

Join us on Tuesday, March 17 from 12:00 – 1:30pm EDT for an update and discussion on these five key areas:

1. Facts
2. Forecasts, drivers and alternative scenarios
3. Implications for yourself and your family
4. Implications for our businesses (how we work, how we serve consumers, and consumer demand trends)
5. Implications for the research industry