Agentic AI in Action: Practical Workflows for Researchers and Marketers

AI has moved far beyond simple prompting. On October 30, we led an interactive workshop exploring what agentic AI is, how it differs from standard AI prompting, and why it matters for advertising and marketing researchers. By the end, attendees learned when and how to use agentic AI effectively, what its limitations are, and how to begin experimenting with it in their own workflows.