On October 23, the ARF Women in Analytics hosted a special breakfast session in Los Angeles to explore the current state of women and sports. Brand, agency, sports league leaders and top athletes discussed the ROI of investing in women’s sports and shared insights on audience engagement, generational trends, and brand-building opportunities.
Member Only Access
On October 22nd, the ARF Young Pros gathered at SiriusXM for an engaging panel discussion featuring Caroline Hewett (Ipsos), Jeremy Randol (SiriusXM), Laura Pestana Hormilla (Ipsos), and Melissa Paris (SiriusXM). The conversation was moderated by Mallika Acharya (Ipsos) and Rachel Margolin (SiriusXM), both members of the ARF Young Pros Advisory Board. These senior leaders shared their career journeys and offered practical advice on navigating challenges in the evolving fields of advertising, research, and marketing. Attendees left with actionable insights on building meaningful careers, fostering strong relationships, and embracing innovation. Below are the key takeaways from the discussion:
Despite massive growth driven by significant investments, retail media performance measurement still falls short in many areas. On October 15, OptiMine and Best Buy dove deep into the use of incrementality measurement for retail media, how it works and why it is so unique in the RMN space. Attendees explored why (and how) some of the world’s largest brands have embraced it for improved success.
Member Only Access
Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. On October 9, attendees learned about the opportunities and challenges associated with this increasingly used capability. Pete Doe of Nielsen discussed how to apply data-driven insights to enhance the effectiveness of advertising strategies. After, Paul Donato, Chief Research Officer of the ARF, led a follow-up conversation.
Member Only Access