At DATAxSCIENCE 2020 -- an information-packed event featuring six presentations, two panel discussions, and a one-on-one interview -- approaches to and problems with forecasting were discussed through the lens of the 2020 Presidential election and other applications.
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At this ARF Insights Studio, OptiMine provided attendees with real-world findings and success stories from large brands. Matt Voda, CEO, and Dr. Robert Cooley, Ph.D., CTO & Chief Data Scientist, detailed how they’ve navigated rapid budget adjustments, huge channel shifts, optimal timing of spend changes and outlined how to remain invested in marketing during budget pressure. Insights on key pitfalls to avoid, techniques to exploit and how to adapt during what is likely to be a very bumpy “recovery” were also shared. Note: The full summary is available to members only.
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The ARF Cognition Council presented an event focused on advertising within news content and context effects in programmatic buying. Editor’s Note: The full summary is available to members only.
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The ARF’s OTT virtual event was dedicated to exploring recent trends as well as identifying the drivers of viewing behavior and the business of OTT in the “new normal”. Editor’s Note: The full summary is available to members only.
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