Sports and Linear TV
Samba’s new “State of TV Viewership” report highlights the role of sports in linear TV.
women
Consumer Trends 2023-24
As we approach the fourth quarter of 2023, researchers have explored the trends that will impact consumers for the remainder of the year and into 2024. Here are two different perspectives.
Courageous Career Moments: Overcome Fears and Bet on Yourself
The June 13th Women in Analytics virtual event consisted of two parts:
1) The rebroadcast of the “Courageous Career Moments: Overcome Fears and Bet on Yourself” recording originally held as an in-person breakfast at AUDIENCExSCIENCE. The panel included Aarti Bhaskaran, Global Lead, Ad Research & Insights, Snap Inc., LaToya Christian, Managing Partner, GroupM, Colleen Funkey, VP, Consumer Insights, The Estée Lauder Companies, Renata Policicio, SVP, Research, Direct to Consumer and Streaming, Warner Bros. Discovery and was moderated by Mary Ann Packo, Senior Partner, Hypothesis Group.
2) The second part of this event was a live panel discussion which included Aarti Bhaskaran, Global Lead, Ad Research & Insights, Snap Inc., LaToya Christian, Managing Partner, GroupM, Divya Kaur, VP, Marketing Science for Kinesso, Siani Kiyonaga, Product Strategy, Senior Manager for Toyota Financial Services and was moderated by Mary Ann Packo, Senior Partner, Hypothesis Group.
Scoring for Representation
Scott welcomed Radha to their virtual fireside chat on the subject of representation in media and the workplace. Scott recalled that at ARF AUDIENCExSCIENCE Conference in 2020, CBS outlined its steps to improve diversity and inclusiveness as both a moral and a business imperative. He asked Radha about CBS’s current thinking.
Multicultural Conversations on Handling the Hard Stuff
This virtual Salon, hosted by the ARF Cultural Effectiveness Council was moderated by Janelle James, Qualitative Research Director, Kantar. Janelle was joined by Kendra Clarke, Vice President of Data Science and Product Development, sparks & honey, and Ola Mobolade, Founder at COCO and Co-author of “Marketing to the New Majority”.
Inclusive Content is Good for Business
Investing in inclusive content and advertising is essential to connect with customers in demonstrating brand commitment to the causes they care about, according to Nielsen’s Charlene Polite Corley. With Nielsen research supporting how critical representation is to the future of media and brands, Charlene focused on women’s lack of representation to exemplify the missed opportunity in excluding more than half the U.S. population from advertising and content. Nielsen’s findings indicated slow progress in advancements and advertisers were urged to drive inclusion at every step of the production chain, both on screen and behind the camera, and use their media influence to demand more representative programming.
Overcoming the Diversity Gap in Mobile Gaming
The gaming team at Meta launched an initiative to better understand the perspectives of underrepresented gamers in order to share the importance of diversity with the mobile gaming industry. Their findings, Stephen Gray (Meta) pointed out, are just as applicable to advertisers outside the gaming industry. With gaming now, the world’s most dominant form of entertainment, Chloé Gingrich (Meta) noted that the gamers population is more diverse than ever before, encompassing a spectrum of ethnicities, genders, ages, sexual orientations and abilities.
- Past Event Highlights
- Article
Courageous Career Moments: Overcome Fears and Bet on Yourself
The June 13th Women in Analytics virtual event consisted of two parts: 1) The rebroadcast of the “Courageous Career Moments: Overcome Fears and Bet on Yourself” recording originally held as an in-person breakfast at AUDIENCExSCIENCE. The panel included Aarti Bhaskaran, Global Lead, Ad Research & Insights, Snap Inc., LaToya Christian, Managing Partner, GroupM, Colleen Funkey, VP, Consumer Insights, The Estée Lauder Companies, Renata Policicio, SVP, Research, Direct to Consumer and Streaming, Warner Bros. Discovery and was moderated by Mary Ann Packo, Senior Partner, Hypothesis Group. 2) The second part of this event was a live panel discussion which included Aarti Bhaskaran, Global Lead, Ad Research & Insights, Snap Inc., LaToya Christian, Managing Partner, GroupM, Divya Kaur, VP, Marketing Science for Kinesso, Siani Kiyonaga, Product Strategy, Senior Manager for Toyota Financial Services and was moderated by Mary Ann Packo, Senior Partner, Hypothesis Group.
Member Only AccessMentoring Meet-up — Three Leaders, Three Stories
At our first ARF Women in Analytics Mentoring Meet-Up of the year, we heard from three industry trailblazers on the “what”, “why” and “how” of their careers. Colleen Funkey of The Estée Lauder Companies, Gloria Cox of The Cambridge Group and Renata Policicio of WarnerMedia reflected on their unique journeys and shared the steps they took and lessons they learned. From what inspired them to originally go into market research to how they now navigate their careers at a senior level, speakers gave attendees advice on what they can do to ensure their careers are satisfying and successful. Attendees also participated in small breakout groups with the speakers to connect, ask questions and share their own personal reflections.
Strategies for Managing Internal and External Relationships
On April 7, the Women in Analytics Group held a mentoring meet-up about strategies for managing internal and external relationships. Ramla Jarrar, Founder & CEO of Mass Analytics and Therese Glennon, VP at Bristol Myers Squibb, shared best practices for building and maintaining relationships in-person and remotely. After the mini talks, each speaker met with half of the attendees and then switched groups to meet with the other half of the attendees.