women

• Past Event Highlights
• Article

Improve Your Data Storytelling – Part II

In March, the ARF Women in Analytics presented a lunch workshop on strategies for impactful data storytelling and how to simplify ideas for non-technical audiences. On June 18, we rebroadcasted a portion of the workshop and hosted a panel discussion with industry leaders who shared their perspectives, successes and challenges.

• Article

The Fan Project: How Women’s Sports Will Lead the Sports Industry into the Future

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The ROI of Women’s Sports: A Blueprint for Value Investing

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The Growth of the Women’s Sports Community

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FANARCHY26: How to Unlock the Potential of the World's Most Promising Soccer Market

• Creative & Branded Content
• Article

How Implied Explosions Boost Perfume Ads’ Appeal

This study investigates how the concept of “implied explosion” in advertisements can significantly enhance consumers' perception of a perfume's intensity and persistence, leading to higher purchase intentions. Discover how both visual and textual cues can be leveraged to create a more impactful consumer experience.

• Article

Attitudes Towards Inclusivity in Advertising: A Twelve Country Study

• Article

SeeHer and Horowitz Research’s Gen Z Vibe Check