Today’s TV is “Amazing”
In conversation with Scott McDonald, PhD., President & CEO, ARF, and Radha Subramanyam, PhD., President & Chief Research & Analytics Officer, CBS Corporation. Subramanyam gave today’s TV an A+.
TV
Attitudes about Ad-Supported Content
Researchers Jon Giegengack, Founder & Principal, HUB Entertainment Research, and David Tice, Research Senior Consultant, HUB Entertainment Research, reported on new insights from their ongoing series of surveys on trends in consumers’ viewing behaviors, about ad-supported versus ad-free content. Read more »
A New Trend in Streaming
Based on his latest analyses of Nielsen’s data, Brian Fuhrer’s presentation focused on a new trend in viewer behavior, STRIVE: Streaming Live or Linear Streaming through an app. Fuhrer is SVP, Product Strategy & Thought Leadership at Nielsen. Read more »
The Best JAR Papers
The editors and the Editorial Board of the Journal of Advertising Research have selected the JAR’s best papers of 2021. Both the winner and the runner-up were featured in News You Can Use when they were first published. Read more »
The Value of Time in Advertising
Here are highlights from a panel discussion built on research and discourse from two ARF Town Halls about the quality of ad impressions on different platforms. Two issues were highlighted: measurement challenges and assessing the value of time spent with and attention to advertising.
Does the New Normal Mean Slower Growth?
Predictions for social media use mirror recent trends in TV and streaming usage—slow growth after a period of strong growth during the pandemic and lock-down. Read more »
Is This Why Oscars Ratings Are Low?
Morning Consult finds that Americans were largely unaware of the films that were competing to win “Best Picture.” Read more »
The Future Shape of the TV Landscape
A presentation from the Boston Consulting Group characterizes the future of TV as, “value destruction and creation”.
Media Researchers’ Priorities
Members of the ARF’s LA Media Research Council and Community identified their priority issues for 2022.
Linear TV Ads’ Reach Declines
Samba TV’s analysis finds that 95% of linear TV advertising impressions were served to just 55% of viewers in Q4 2021, according to Smart TV data from Australia, Germany, the UK and the US.