Viewers Like Choices
A new survey confirms viewers’ preference for choices – including whether a streaming service carries ads or not. Read more »
SVOD
Research Preview
In addition to the insights in the recently released Attention Measurement Validation Initiative Phase 1 Report, there will be several new findings from other ARF, CIMM, and MSI projects. Here is a sample:
The State of Streaming
Comscore’s “State of Streaming 2023,” highlights the many ongoing changes in the media landscape.
Too Many TV Choices?
“Choice Paralysis” is a well-established concept that describes consumers’ confusion and hesitancy in making choices when there are too many options. Is this an issue for viewers of streaming services?
While You Were Away…
The end of August and Labor Day weekend are vacation periods for many in our industries. Here are news items you may have missed while you were away. Read more »
How Technology Impacts Media Use
We sometimes overlook the profound impact of technology on media use. New data show how smart TV technology continues to impact how consumers access content. Read more »
Capitalizing on the CTV Opportunity
The CTV landscape is experiencing a plethora of new streaming entries, leaving consumers overwhelmed. This includes options that provide a tidal wave of content, some of it at lower cost. Publicis and Verizon partnered to explore how consumers’ expectations of services, content, and ad exposure will evolve.
Is Hollywood Losing its Influence Over Global Audiences?
Foreign language programming is increasing, especially for TV; however, English-language content still dominates for movies, explained Digital I’s Matt Ross.
Global trends in Netflix viewing have demonstrated the increasing acceptance of non-English language content. Only two of the top 10 global Netflix longest-running hit shows are English language TV content. Half of the most-viewed content to ever launch on Netflix was from non-English language dramas.
2022 Media Insights and 2023 Challenges
An ARF event presented by the LA Media Research Council focused on insights from 2022 research and on 2023 priorities to meet business challenges. Issues addressed in research presentations and by an expert panel included the evolution of streaming during an economic downturn, how to manage subscriber churn, understanding Gen Z and the continued need for better measurement across the ecosystem.
The Future Shape of the Media Landscape: Predictions for Today and Beyond (Panel)
In this session, Edwin Wong of Vox Media moderated an expert panel who made predictions on what the media experience will be like in 2023 and beyond for the consumer. When asked whether SVOD was going away, Brian Further of Nielsen reminded of what people said about cable, that people would not pay for it and at its height some were paying over $200 per month. Jon Giegengack of Hub Entertainment Research said spending continues to go up on SVOD. But bundling may be a way to have people keep subscriptions longer, since the payment is simplified, and they are less likely to cancel than when they pay for SVODs individually.