Pew’s latest Social Media Update revealed that: While Facebook users reported a median of 155 ‘Facebook friends’, they said only 50 of those were considered ‘actual’ friends.Twitter sees growth across specific demos, including: males, whites, and those ages 65 and older. Read more »
An article in the latest issue of the Journal of Advertising Research suggests that “agencies primarily use social media as a tool for understanding consumers and igniting insight, not as a means of testing creative ideas.” Other findings from a Delphi panel of advertising practitioners: Read more »
A report from Vision Critical states that 85% of Facebook updates come from 29% of the Facebook audience, and suggests that the people who participate and post on social media data are not necessarily representative of a brand’s customers. The report identifies three segments: Enthusiasts, who post 5 times a week or more, Dabblers who post 2-4 times a week, and Lurkers who post no more than once a week. Read more »
An article published in last week’s issue of Science highlighted several issues that may arise when using social media data sets: Read more »