As record numbers of people began leaving their jobs in mid-2021, the Analytics Council’s Organizational Working Group wondered how this “Great Resignation” had affected the advertising, media, and research industries. The Working Group partnered with Dynata to conduct a survey to find out.
Member Only AccessAs 2021 comes to an end, ARF Research has issued a preview of upcoming 2022 projects and research reports.
on the upper right of the web site or create an account to view this page.Every two years, the Marketing Science Institute (MSI) asks every member company Trustee to provide input to help set priorities for the research that will guide our activities for the next few years.
These priorities enable MSI to engage in its most critical mission: moving the needle on important marketing problems.
One of the priorities focuses on the need to develop new approaches that enable firms to gain insights from multiple approaches, to synthesize, to bring together disparate methods to drive action. There is also a sense that the old methods aren’t working as well, and that some of the traditional indicators and metrics are less effective.
Here are some topics that illustrate where significant research is needed in this area: