research organization

The ARF 2025 Research Intelligence Hub: Key Insights for Advertising Effectiveness

The ARF 2025 Research Intelligence Hub: Key Insights for Advertising Effectiveness

  • ARF Research Compendium

The ARF’s 2025 Research Reports & Resources compendium brings together the most important thinking shaping advertising research today—from AI and privacy to media planning, attention and brand strategy. Spanning dozens of studies, reports and expert perspectives published by the ARF in 2025, this collection provides marketers and researchers with a practical, forward-looking view of how data, technology and consumer behavior are redefining the discipline.

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The State of the Insights and Analytics Disciplines 2024

The State of the Insights and Analytics Disciplines 2024

  • By John Baro, Young Pros Officer
  • Organizational Council

On October 30th, the ARF’s Organizational Council presented the results of the 2024 Organizational Benchmark Survey. This 3rd wave of the Benchmark Survey followed the 1st and the 2nd waves, which took place in 2019 and 2021, respectively. Council Chair Susan Pizzaro’s presentation touched on trends in research department structures, budgets and resources; changes in valued skills and tools used; and satisfaction with the value brought by insights and analytics teams. Afterward, Becky Bach of Pernod Ricard USA and Jim Spaeth of Sequent Partners joined Susan in a discussion moderated by ARF’s Chief Research Officer Paul Donato.

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ARF Young Pros Meet-Up

ARF Young Pros Meet-Up

  • Author: Sarah Fahim, VML and YPAB Member

Pamela Marsh of Omnicom Media Group walked us through her career journey and shared practical advice to empower young professionals. Attendees participated in a thought-provoking discussion on the challenges and triumphs of a successful career in the advertising world.

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