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Research organization

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NYCU: ARF Research Projects

As 2021 comes to an end, ARF Research has issued a preview of upcoming 2022 projects and research reports.

Projects
The 2021 Benchmark Survey
The 2021 Privacy Survey
The Effectiveness of Podcast Advertising
Supporting the MRC Cross-Platforms Standards
Supporting the MRC's Outcome Standard
Share of Search
What Brands Did in 2020
The Future of Panels and Census
The Use of Identify Graphs to Improve Survey Panels
Influencer Marketing
Exploring the relative contributions of Creative & Media
Expected Date
Jan 2022
Jan 2022
Q1 2022
Jan 2022
Q2 2022
Q2 2022
Q2 2022
Q2 2022
Q2 2022
Q3 2022
Q3 2022

  • Article

NYCU: ARF Launches Marketing Optimization & Insights Certification with NYU

The ARF and the NYU School of Professional Studies have launched a new program, the ARF Marketing Optimization and Insights Certificate. The course is designed to teach methods of diagnosing marketing problems and evaluating the effectiveness of campaigns. ARF members who register for the full course by December 15 will only need to pay $2,000 (a savings of 75%). Contact arfcertification@thearf.org for more information.

The program, now open for enrollment, will commence this spring and be taught by professionals from members of the ARF who will serve as adjunct instructors at NYU SPS (New York University School of Professional Studies). It will provide the real-world application of research and analytic methods and comprise one required course, Foundations of Advertising Research, and six electives, of which three must be taken. These are: Achieving Consumer Centricity, Campaign Objectives & Strategy, Discovering and Testing the Key Consumer Insight, Informing Creative Development, Media Assessment & Tactical Planning and Campaign Effectiveness Measurement. Through the program, students will learn how to apply a consumer-centric approach to the development and optimization of marketing in daily work activities, learn how to assess the requirements of an effective marketing and advertising plan to support business goals and how to draw insights from consumer and market data. Studies will offer guidance on how to integrate the research and insights process into the development, testing and optimization of messaging and creative assets. They will also show students how to evaluate the impact of media choices, the media mix and optimal media plans on reaching marketing communications and business goals. ARF President and CEO Scott McDonald says the tailored curriculum is designed to foster an environment for professionals to learn and experience first-hand, how research and analytic methods available today play a "crucial role in the full cycle of campaign development."

Source: The ARF. (2021, November 30). The ARF And The NYU School Of Professional Studies Launch Certificate Program In Marketing Optimization And Insights. NYU School Of Professional Studies, The ARF.

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