- Past Event Highlights
- Article
Experimentation Unleashed: Driving Transformation Using Cutting-Edge Data
Cesar Brea – Partner, Bain & Company
James Slezak – CEO, Swayable
Cesar Brea (Bain & Co.) and James Slezak (Swayable) shared the lessons they learned using and experimenting with RCTs (random controlled trials) in trying to transform organizations by taking advantage of new data technologies. They contributed their experiences with CPG, online, event and retailer clients to best exemplify how organizations need to embrace the process of transformation using experimentation and data. Their resulting experimentation maturity framework outlines important conditions for success. Key takeaways:- Orchestration is more important than sophistication—think end to end from problem formulation to alignment on execution and measurement with the CFO. Are the conditions right to have a successful experimentation program? What are the underlying organizational and political dynamics that need to be managed? Does the organization have the right tools to support interpretation and adoption?
- Work with the data that is going to be useful to the company from practical sources to help decision making.