mobile research

• Research & Data Quality
• Article

Attitudes Towards Privacy (Event Summary)

• ARF VIRTUAL TOWN HALL

This Town Hall presented work by W2O related to privacy and COVID-19 contact tracing apps, as well as findings from an April 2020 privacy survey conducted by the ARF that included several questions about COVID-19 and its impact on how people feel about privacy, geo-location and trust. This session featured presentations by Dan Linton, Global Data Privacy Officer of W2O, and Paul Donato, Chief Research Officer of the ARF. Editor’s Note: The full summary is available to members only.

• Article

Optimizing Mobile Survey Research

• Research & Data Quality
• Article

Get a “Thumbs Up” on Mobile Research

• KNOWLEDGE AT HAND

Popularity can come with a price. Although mobile survey research is increasingly popular, it often suffers from high drop-off rates. What can marketers and researchers do to reduce drop-off? This ARF-original Knowledge At Hand article identifies best practices to overcome the problem and improve mobile survey effectiveness.

• Research & Data Quality
• Article

What Does It Take to Ensure Mobile Survey Accuracy?

• Laura Walton

What does the growing number of U.S. smartphone users mean for survey research? This presentation offers multiple suggestions on how to optimize mobile surveys and thereby improve mobile survey accuracy, including for Hispanics from tips on survey length to question formatting to time of day considerations.

• Research & Data Quality
• Article

Can Mobile Open-End Survey Question Quality Be Improved?

• Jonathan Tice, FocusVision, and Roddy Knowles, ResearchNow

Mobile closed-end survey designs are improving, but the dreaded open-end text box remains a challenge. Can smartphone technology make things better? Although in voice-to-text and video offer potential, results showed that there’s more work to do to make either the new gold standard.

• Research & Data Quality
• Article

Deep Dive Optimizing Mobile Research: Speaking the Consumer’s Language - ARF ORIGINAL RESEARCH

• Chris Bacon – EVP, Global Research Quality & Innovation, The ARF; Frances Barlas – VP, Research Methods, GfK Custom Research NA; Ryan Baum, FocusVision; Zoe Dowling, Ph.D. FocusVision; Randall K. Thomas – SVP, GfK - ARF ORIGINAL RESEARCH

Increasing number of people are looking to complete surveys on smartphones. Emojis are very thumb-friendly. Can they be used as an alternative to traditional response formats? Findings from ARF’s Original Research with GfK and FocusVision demonstrated that emojis can improve the consumer experience, reduce drop-off rates and deliver comparable data as text. But emojis don’t work in every situation.

• Research & Data Quality
• Article

Using Emojis to Enhance Mobile Research- ARF ORIGINAL RESEARCH

• Chris Bacon, ARF ORIGINAL RESEARCH

Almost 30% of consumers answer surveys on their smartphones, but survey drop outs are 20% higher on smartphones than on PCs. How to fix this? This summary of the ARF’s Original Research on Optimizing Mobile Research shows how using emojis in surveys can make a big difference, while offering tips on what to avoid.

• Article

KAH: Optimizing Mobile Survey Research