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mobile research

Optimizing Mobile Survey Research

The number of consumers starting surveys on their smartphones has grown more than 8x the rate of the industry’s growth. Yet drop-offs rates are 20% higher than on PC. The ARF has developed guidelines to overcome this challenge and optimize mobile survey responses. Read More.

Mobile Data Sets, Location Open New Opportunities for Campaign Effectiveness Across Platforms (Clear Channel Outdoor Americas)

In last week’s newsletter we featured the research, Getting OOH on your RADAR to Drive Growth, from the ARF Shopper Insights event in Bentonville.

To build on the conversation, this week we’re providing the article that accompanies the presentation.

Click to download: Mobile Data Sets, Location Open New Opportunities for Campaign Effectiveness Across Platforms by Dan Levi, EVP & CMO, Clear Channel Outdoor Americas.