NYCU: New Data on the Ascent of Streaming
Given the many reports and discussions about the ascent of streaming, one might think that most of video consumed today is streamed. New Nielsen data show we’re not there yet.
leveraging data
NYCU: Understanding Consumers of Color
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on the upper right of the web site or create an account to view this page.IAB: Tough To Prove ROI With Data-Driven Campaigns via MediaPost (source: IAB, Winterberry Group)
About 45% of marketers participating in a study by the Interactive Advertising Bureau (IAB) said they had difficulty proving a return on investment for their data-driven campaigns. That percentage rose from a mere 26% in 2016.
Lack of internal experience for functions and operations was at 45% in 2017 vs. 35% in 2016. Insufficient supporting technology was cited at 39% vs. 45%. Siloed organizational structures and poor data sharing protocols at 36% vs. 25%, and lack of volume and quality of first-party data sources at 25% vs. 33%, respectively, round out the top five.
Results from the Outlook for Data 2017: A Snapshot into the Evolving Role of Audience Insight report were based on an online survey of members of the IAB Data and Programmatic Councils. A total of 108 members responded to the survey.