innovation & new product development

• Article

Real Insights from Virtual Spatial Technologies: A Research Framework

• Article

Spatial Marketing Research: Leveraging 3D Virtual and Interactive Spaces to Study Marketing Phenomena

• Article

Replicas & Realities: The Strategic Role of Consumer Twins

• Article

The Key to Growing Market Share? New and (Incrementally) Improved

• Article

Out with the New, In with the Old: The Impact of Incremental Innovations on Market Share Gains

• Targets & Segments
• Article

Unlocking Innovation Through Collaboration: A Stakeholder-Centric Lens on OUI

• ARF
• MSI

This comprehensive review reframes open and user innovation (OUI) by introducing a stakeholder-centered perspective. Going beyond the traditional firm-user dichotomy, the study maps out the multifaceted roles and relationships of individuals, firms and groups across creation, contribution and consumption activities in innovation ecosystems.

• Article

Are You Engaging All Stakeholders in Open and User Innovation (OUI)?

• Article

A Multiple-Stakeholder View of Open and User Innovation: Systematic Review and Relational Synthesis