hispanic

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Optimizing Total TV: Strategies for the New Media Landscape

On October 25, 2022, media and measurement experts shared the latest research-based insights about today’s media landscape at OTT 2022 held on the Warner Bros. Discovery Studio Lot in Burbank, CA. Attendees learned more about what viewers really want when it comes to FAST, AVOD and SVOD, and whether there are viable solutions for cross-platform measurement.

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Making Inclusive Advertising Effective

• Posted: October 20, 2022

Ads that highlight under-represented groups and their experiences can have broad appeal and be highly effective. However, they can backfire – even among the group the ad is focused on – if they fall into the “sadness trap”. 

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Insights on Latino-led Content and Viewers

• Posted: October 6, 2022

Sponsored by Nielsen

Coinciding with Hispanic Heritage Month, Nielsen has released a new report, “Latino-led content and viewers: The building blocks for streaming’s success.”  Read more »