Two Samba TV analyses explored representation in popular TV programs.
Representation of Hispanic Characters on TV. Samba TV published an analysis on the racial diversity (or lack thereof) featured in top TV shows*. The study concluded that representation on such shows was severely lacking. It also found evidence that diverse households prefer watching shows with diverse leads, making the status quo even less tenable for studios and advertisers aiming for mass appeal.
One of the most striking disparities between TV representation and the Census was that of Hispanic actors: In the US, 18% of the population identifies as Hispanic, whereas only 3% of top-billed actors across the shows surveyed were from that racial group. While overall, representation of Hispanic actors is lacking, an increasing number of shows (e.g., Mayans M.C. and Pose on FX) and movies, are paving the way for more accurate presentation.
Source: Fine, R. (2021, October 12). Centering Hispanic Stories in Film and TV: How Representation Drives Viewership. Samba TV.
Representation of LGBTQA Characters on TV. Of the Top 20 most-watched shows*, 13 (65%), had at least one main character** who was explicitly identified as being LGBTQA. Meanwhile, seven had no LGBTQA representation.
The study identified 216 main characters across shows; 19 were LGBTQA, for a total of 9%. Comparatively, 5.6% of U.S. adults identify as LGBTQA, indicating that TV has made representational strides. However, there is still ample room for improvement. Only six of the top shows had two characters who were explicitly identified as LGBTQA. None of the top shows had transgender characters.
Although none of the top 20 shows centered primarily around LGBTQA plotlines, some further down the list did, i.e., RuPaul’s Drag Race (VH1), a reality drag competition.
*Based on a ReelGood list of top shows. Excludes reality and “true-crime” programming
**Main characters defined as those featured in the majority of episodes
Source: Fine, R. (2021, June 24). Pride on TV: How do popular shows represent LGBTQA characters, and who’s watching? Samba TV.
Member Only Access