ecommerce

Immediacy and Its Importance to Digital Sales and Service Channels

• Posted: July 13, 2015

 

Scott Heron, writing for ClickZ, discusses the gap between consumer expectations of digital sales and service channels and the ability of companies to meet these expectations.

Customer inquiries or complaints need to be handled quickly, but how quickly?

More than 50% of Twitter users expect a response in less than two hours, according to Heron.  He points out that the response time depends on the complexity of the customer’s request, and the degree of input required from legal or product specialists.

In terms of purchasing, Amazon, Google, and Facebook are all involved in launching or piloting one-click ordering systems.  The goal is to remove the friction in the sales channel for the consumer.

Both corporate revenue and reputation will be positively impacting by satisfying the consumer’s demand for immediacy.

 

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Online Shopping in 2015

• Posted: June 15, 2015

Ayaz Nanji, writing for MarketingProfs, presents the findings of a report by Walker Sands about the state of online shopping in 2015.

Key findings include:

-68% of U.S. consumers shop online at least once a month.

-83% say free shipping makes them more likely to shop online.

-28% shop online at least once per week.

-Amazon is the most popular online retailer.

-40% say they would purchase any sort of product online.

 

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Growing an E-Commerce Business

• Posted: May 18, 2015

Catalin Zorzini, writing for MarketingProfs, provides seven tips for growing an e-commerce business:

-Focus on conversion optimization rather than simply increasing traffic.

-Grow the email list.

-Write a blog. Blogs boost search rankings, provide advice to current and prospective customers, and provide a forum to share company news.

-Reach targets via social media.

-Redesign your online store to optimize the customer experience.

-Provide high-quality images to enhance the e-commerce site and social media marketing.

-Ensure a high level of customer service.

Following these tips will positively impact the sales from your e-commerce business.

 

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Amazon Prime’s Major Impact on Retail Competitors and Consumer Shopping Behavior

• Posted: April 27, 2015

Jason Caine, writing for the Compete Pulse Blog, discusses the impact of Amazon Prime on both consumer purchasing behavior as well as on the responses of online retail competitors.

Caine presents Millward Brown Digital research which shows that the increase in Amazon Prime membership means that an increasing number of shoppers at other retailers are also Prime members.

Research by The Compete Panel of Prime vs. Non-Prime members’ cross-shopping behaviors demonstrates Amazon Prime members consider a narrower set of retailers when shopping online.  In fact, less than 1% of Prime members are likely to consider any of the other popular online retailers during the same shopping session.  In addition, 63% of Amazon Prime members convert on the site during the same shopping session.

The responses of Amazon Prime’s online retail competitors have included price match guarantee offers and the launch of subscription programs. Amazon Prime’s success has emphasized the need for competitors to  focus on the consumers’ e-commerce experience, to lower consumer purchase barriers, and to improve their conversion rates.

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