NYCU: Consumer Mindset Matters!
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digital video
NYCU: Global Media Inflation Rises
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Two presentations (both based on research conducted by MediaScience) demonstrated how the context in which ads are placed can have a strong impact of the ads’ performance.
NYCU: The Future of Media Measurement
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- Research & Data Quality
- Article
Navigating the Road to Cross-Platform Measurement (Event Summary)
At the ARF’s Insights Studio on Navigating the Road to Cross-Platform Measurement, Nielsen provided details about Nielsen ONE, and how this solution enables marketers to gain visibility into total video consumption regardless of platform or device. The panel discussed the challenges of cross-platform measurement, including the decreasing reliance on cookies and the importance of consumer privacy and consent.
NYCU: Is YouTube a Streaming Service?
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