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data ethics

The Impact of Bodily Autonomy on Brand Marketing: Insights for Marketers

The Impact of Bodily Autonomy on Brand Marketing: Insights for Marketers

  • WOMEN IN ANALYTICS

As civil liberties continue to be politicized, advertisers have a growing expectation to be part of the solution and fill the trust gap between consumers, government, and media. On February 7, Mindshare and GroupM unveiled new research examining the sentiments of those most impacted—voices who have been historically marginalized and underrepresented in media and society—by the eroding rights to privacy. Further topics of discussion included the future of using “women’s empowerment” in marketing campaigns and the larger economic implications when bodily autonomy rights are lost.

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Implications of Changing Privacy Frameworks on Measurement & Marketing (Part II)

Implications of Changing Privacy Frameworks on Measurement & Marketing (Part II)

During Part 2 of our Insights Studio on Privacy experts from Neustar, Sallie Mae and the ARF examined what privacy changes mean for marketers. They discussed the importance of a mutually agreed upon value exchange between the consumer and the brand and the implications of the changing privacy frameworks for the targeting and measurement of advertising. Although there are challenges related to consumer privacy, regulatory issues and measurement, the panelists were optimistic about the potential for resolution.

View Part I here.

Implications of Changing Privacy Frameworks on Measurement & Marketing

Implications of Changing Privacy Frameworks on Measurement & Marketing

  • INSIGHTS STUDIO

At Part I of our Insights Studio Series on November 2, 2022, we discussed key shifts in the ads landscape and insights on peoples’ thoughts and behaviors around privacy—based on the latest ARF Privacy Survey. Experts from Boston University, Meta, Nielsen and the ARF shared macro-level trends as well as frameworks to help make sense of the advertising ecosystem.

View Part II here.

FTC Says: Stop Misleading Data Claims

  • Posted: July 27, 2022

“Companies that make false claims about anonymization can expect to hear from the FTC,” wrote Kristin Cohen, an Acting Associate Director of the Federal Trade Commission’s (FTC) privacy and identity division, in a recent blog post.

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NYCU: Consumers Want More Control of Their Personal Data

  • Posted: August 26, 2020

A KPMG survey reveals that US consumers are becoming increasingly concerned with, and distrustful of, how companies use, manage and protect their personal data. They want both corporations and the government to play an active role in protecting consumer data.

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Attitudes Towards Privacy (Event Summary)

Attitudes Towards Privacy (Event Summary)

  • ARF VIRTUAL TOWN HALL

This Town Hall presented work by W2O related to privacy and COVID-19 contact tracing apps, as well as findings from an April 2020 privacy survey conducted by the ARF that included several questions about COVID-19 and its impact on how people feel about privacy, geo-location and trust. This session featured presentations by Dan Linton, Global Data Privacy Officer of W2O, and Paul Donato, Chief Research Officer of the ARF. Editor’s Note: The full summary is available to members only.

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