creativity
- Past Event Highlights
- Article
Creative Effectiveness 2024
On September 26, the ARF held our third annual Creative Effectiveness conference where we discussed and debated questions around reclaiming creativity in the age of AI. Brand, agency, media and research sages showcased examples of how they are stimulating and measuring creative with various approaches and tools. Following the conference, attendees joined us for an evening of celebrating at the ARF David Ogilvy Awards — honoring research- and insights-driven advertising.
Member Only Access
- Research & Data Quality
- Article
2023 TOP MEMBER QUESTIONS with ANSWERS
The ARF Knowledge Center provides secondary research services for ARF and ARF-MSI members on a broad range of topics. Analysis of ARF member questions posed to the Knowledge Center in 2023 shows distinct trends and interests posed by different constituent members. As always, most questions tend to be specific to the unique business needs of each member, but there were some overarching trends, which highlight the evolving landscape of the marketing and advertising industry. This FAQ discusses these trends alongside sample member questions and Knowledge Center research reports.
Member Only Access