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• Article

NYCU: Major Changes for TV Commercials

• Article

NYCU: Surge in Mobile Data Consumption

• Past Event Highlights
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Brand Advertising in the Time of Coronavirus (Event Summary)

• VIRTUAL INSIGHTS STUDIO SERIES

The coronavirus is an inflection point in world history that all of us will remember for the rest of our lives. To understand the influence of advertising in this troubled time, four ARF member companies — Ameritest, Dynata, iSpotTV, and Research Measurement Technologies (RMT) — came together to measure the collective impact of some morale-building brand advertising. They measured the in-market impact of 10 ads from Budweiser to Facebook to Walmart to understand advertising’s impact on the American people’s shared memories of this cultural moment. Presented by Chuck Young – Founder & CEO, Ameritest Discussant Scott McDonald, PhD – President & CEO, ARF Editor’s Note: The full summary is available to members only.

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NYCU: Advertising in a Downturn & COVID-19

• Article

NYCU: In Brief - More on Advertising

• Article

Ad Spending Declines, Postponing Campaigns

• Article

Brand Trust, Ad Spend Changes, Historical Perspective

• Creative & Branded Content
• Article

The Duality: Advertising in a Pandemic-driven Recession (Summary)

The current situation is unprecedented. Advertisers are scrambling to figure out how best to advertise in the context of a pandemic and a recession, what ARF CRO Paul Donato is calling: The Duality. While no research exists examining advertising in the context of both of these things, solid research, and ARF original research, examines advertising during a recession, when brands “go dark” and advertising adjacent to upsetting news. Editor’s Note: The full report is available to members only.