Social Media Preferences By Ethnicity
34% of online Hispanics and 38% of Blacks use Instagram, compared to 21% of non-Hispanic whites, according to Pew data. Read more »
Black, African American
African American Media Usage Outpaces Across Platforms
“African-Americans have a diverse approach to receiving content and information—they fully engage and connect through various mainstream and niche media outlets and platforms, and they consume more content than other groups on all fronts,” according to Nielsen. Specific findings: Read more »