Asian American
- Past Event Highlights
- Article
Cross-Cultural Insights Strategies for 2025 – a Round Table Discussion
The ARF Cultural Effectiveness Council's event on “Cross-Cultural Insights Strategies for 2025” brought together industry experts to discuss the evolving landscape of cross-cultural marketing in the wake of recent developments in Diversity, Equity, and Inclusion (DEI) initiatives. The four panelists – Jasper Snyder (Founder and CEO of MAPS Insights), Erika Digirolamo (Senior Director, Global Media & Analytics at Circana), Jason Klein (COO and Co-Founder of SeeMe Index), and Ola Mobolade (Chief Strategist at Omnivore) – began with brief presentations of their recent research. They then engaged in a rich round-table discussion moderated by Janelle James, Head of Cultural Intelligence at Ipsos North America and Co-Chair of the ARF Cultural Effectiveness Council. A recurrent theme was the necessity for organizations to be consistent and transparent in their DEI approaches to mitigate backlash while navigating the ever-changing demographics and consumer expectations. Additionally, the event underscored the need for brands to measure and benchmark their inclusive marketing efforts continually. The roundtable discussion also stressed that diversity is an inevitable aspect of future market compositions, particularly with Gen Z's increasing influence as consumers and employees.
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- Past Event Highlights
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OTT 2024: Today's Dynamic Media Landscape -- What's Next?
Attendees joined us on October 23 for our annual OTT conference, offering the latest research on shifts in the TV and video landscape, viewer behavior, and cross-platform measurement. Industry experts discussed trends in viewing habits, advertising innovations, and predictions for 2025. Attendees also had the opportunity to participate in discussions and network with industry peers over breakfast, lunch, and the cocktail reception.
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- Targets & Segments
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A Guide to Diverse & Inclusive Terminology, Including Definitions and Best Practices
How can we more effectively understand and communicate with the diverse audiences of 21st century America? The ARF Cultural Effectiveness Council has created a guide to help accomplish this. It contains the latest information about diversity and inclusive terminology—an ever-evolving subject—specific definitions and best practices. This guide helps researchers and media and marketing professionals to recognize and understand preferred terms that are used to identify members of these audiences, to show proper respect and connect with them more effectively.
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