Based on new analyses of Nielsen’s data, including their new “Gauge” measure which includes streaming, Brian Fuhrer’s presentation focused on a new trend in viewer behavior “STRIVE”–Streaming Live or Linear Streaming–through an app.
Member Only Access
The researchers reported on new insights from their on-going series of surveys on trends in consumer’s viewing behaviors with regard to ad-supported versus ad-free content.
Member Only Access
This discussion showed how research and innovation in measurement can increase the impact of advertising and help marketers develop better strategies.
Member Only Access
ComScore and their client Pursuit Media described a case study: a media company had a smaller reach than their competitor and looked for new ways to convince an agency to add their channel to an automotive buy.
Member Only Access
This study used neuroscience-based methods to explore if AR experiences—content as well as ads —provide more immersive engagement than other media.
Member Only Access
The presenters shared new insights from their research on effective frequency which they find to be so valuable to the industry that NCS decided to offer a free license to their patent.
Member Only Access
This presentation described the findings of a major ethnographic study (conducted in Germany, Austria and Switzerland) that compared the impact of video advertising on various platforms: TV, BVOD (VOD provided by commercial broadcasters), YouTube and Facebook. The study used eye-tracking devices to assess attention to ads and unaided recall as impact measure.
Member Only Access