A weekly round-up of the industry’s top stories and research curated by the ARF.
When two industry heavyweights meet and talk about the future of the advertising industry, it’s worth it to stop and listen. Marla Kaplowitz, President and CEO of the 4A’s for the past five years, probed industry issues earlier this month with Philippe Krakowsky, a 20-year veteran of IPG who recently completed his first year as CEO.
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YouTube has provided a new overview of its evolving efforts to combat the spread of misinformation via YouTube clips, which sheds some light on the challenges that the platform faces, and how it’s considering its options in managing these concerns.
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The ARF’s Knowledge Center answered 471 member questions in 2021. These provide good insights into the issues that are most important to our members.
Findings from a Google commissioned study of marketers and advertising professionals show how they think about programmatic advertising, in light of changes in access to third-party cookies and shifts in consumer privacy preferences. Read more »
A new study shows that using neuroscience-based methods is likely to increase the accuracy of real-world product sales. Read more »
Instead of protecting consumers’ privacy, “Do you accept cookies?” banners seem to have the opposite effect.
A Redpoint Global survey of U.S. adults, conducted by Dynata, highlights trends in brand loyalty and implications around customer experience management.
From an international and global brands perspective, Super Bowl audience figures aren’t quite as impressive as they are to the U.S.
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