NYCU: Insights from the CIMM Summit
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News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
NYCU: The ARF Universe Study of Device and Account Sharing (DASH)
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What is happening in the U.S. economy? A finance professor breaks down the data on inflation, the labor market and the future of cities. Read more »
NYCU: CTAM’s 2022 Priorities
The Cable Television Administration and Marketing Society (CTAM) has issued a list of their priorities for this year. The list includes — not surprisingly — customer retention and acquisition, but also “content theft.”
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NYCU: Better TV Measurement and New Currencies
CIMM (The Coalition for Innovative Media Measurement) held its 11th Converged TV Measurement and Data Summit on February 16 and 17, 2022. The Summit brought together marketers, media agencies, media companies and vendors to discuss solutions for converged TV measurement, including the emergence of multiple currencies.
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NYCU: The ARF Universe Study of Device and Account Sharing (ARF DASH)
The ARF has completed a rigorous, single-source enumeration study whose purpose is to produce unbiased measures for assigning digital devices, streaming and e-commerce accounts to individuals and households. This includes cross-platform usage, co-viewing patterns, device and account sharing, as well as assigning different devices to the same household. The multimodal study generates a holistic view of capability and usage across digital devices and media, which is useful for estimating universes and addressing biases and gaps in census level data.
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NYCU: Engaging Beyond Black History Month
BCW Global’s Sabrina Browne offers guidelines for embracing Black culture and history within your organization, and how to carry the effort beyond February.
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NYCU: Will Consumers Trade Data for Personalized Offers?
Merkle’s Q1 2022 Customer Engagement Report, released this week, indicates that most consumers are quite willing to share their data in return for relevant offers.
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