AI and the “IKEA Effect”
“The Ikea Effect” describes the research finding that people tend to value products more if they’ve had a hand in creating them. It has some interesting implications for AI in marketing and advertising.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Bill Harvey: Nielsen Proves that Accuracy Cannot Be Affordably Sacrificed
The following is taken from a MediaVillage article about the recent Marketing Analytics Accelerator Conference by The ARF in partnership with Sequent Partners.
Quote of the Week
“While A.I. assistants like myself can provide information and analysis to help inform decisions, we shouldn’t be relied on as the sole decision maker, especially for consequential choices.”
Headline of the Week
In the future–thanks to AI, even death won’t keep consumers from their favorite brands.
The Unintended Consequences of Privacy Regulations
A study examining regulations designed to protect children finds that such regulations can have undesirable results. Read more »
Targeting New Moms
Sponsored by Nielsen: What does it take for a TV advertising campaign to be on target today?
Christmas Keeps Arriving Earlier
Christmas products, ads, decorations and music arrive earlier each year. There are several reasons for this trend.
Read more »
Content Drives Ad Impact
During the recent CIMM Summit and the OTT conference, the importance of content measurement – for both content providers and advertisers – was demonstrated. Read more »
Is “Influenceability” Important?
Market researchers offer a growing list of factors that drive ad impact. A new study suggests that “influenceability” should be a major consideration in marketers’ strategy.
Americans Spend More Time at Home
COVID dramatically increased the amount of time Americans spend at home. Rather than a one-time occurrence, the data show that this increase is actually an acceleration of a long-term trend.