Can AI Reduce Beliefs in Conspiracy Theories?
The benefits and dangers of AI are a major topic of discussions and heated debates. A new study suggests an unexpected beneficial use of AI: revise, or at least, modify the views of conspiracy believers.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Comparing AI Translations Across LLMs
The ARF has conducted a new study on the translation capabilities of LLMs. The main goal was to explore if the models improved and avoided the shortcomings and errors we found in our first translation study.
Why Marketers Should Explore their Consumers’ “Rituals”
In a new book, The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions, a Harvard professor explains the psychology of rituals and shows how insights about your consumers’ rituals can improve marketing strategies.
How to Make Video Ads Successful
Researchers in this study used neuroimaging to assess what conditions during exposure led to liking, engagement and ultimately advertising success. They found three predictors that other methods, like questionnaires, often miss.
Lost in Translation: Can AI Finally Master the Punchline?
The ARF is conducting a new study to explore if improved LLMs will avoid the shortcomings and errors we found in our first translation study.
Algorithmic Pricing Pros and Cons
AI is facilitating the development of new tools that can make pricing more flexible and respond to competitors. However, such “algorithmic pricing” can lead to problems.
New Research Confirms the Impact of Sonic Branding
The use of specific sounds, audio cues and music for branding is being rediscovered by marketers. Two new studies have confirmed that sonic branding, such as jingles, can be an effective brand asset in today’s media and shopping environment. Read more »
Critical Data Analysis, AI and Statistics
AI generated deep fakes and falsehoods spread on various media platforms are very topical issues, especially during election cycles. But concerns about misleading information are not new – as evident from a book first published in 1954.
Manners Matter: Being Polite to AI Pays Off
Choice of words, clarity, structure and tone guide large language models towards more accurate responses. The ARF Research team found that being polite helps too.
Do Advertisers need “Traditional Media”?
Brands are reallocating their marketing budgets away from traditional media and toward programmatically bought digital media, social media platforms and retail media networks. In doing so, are they “killing the goose that laid the golden eggs?” One advertising guru thinks it is time to rethink current strategies.